Nail technician using the Stempely app at the manicure table, digital loyalty card for nail salons
💅 For nail salons & nail bars

Digital loyalty card for Nail Salons

Vanessa came in every three weeks for her fill – until she stayed away for four weeks and you didn't notice. With Stempely the reminder would have gone out automatically: “Time for a fill – double stamps this week.”

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What is a nail salon loyalty card?

A digital punch card replaces the paper one: clients collect stamps via QR code or NFC at the front desk, and you see who is due for a fill and who needs a reminder. No paper cards lost at the bottom of a purse, and built for GDPR and US privacy laws like CCPA – with no overlap with your booking tool.

☕Priya's 10th appointment. Today.

Priya comes in for her fill and some new nail art. The QR code at the front desk lights up. A quick scan. No paper card. No mess.
“Congratulations! Your next nail art is on us.”

✓ Guest satisfied✓ Stamp saved
🔒 GDPR & CCPA-ready⚡ Quick to set up✨ Start for free
The problem

Why don't guests come back?

Empty nail salon workstation — symbol of regular clients no longer coming in
Jessica runs a Nail Salon in Melbourne. Vanessa came in every 3 weeks for fills and nail art. Then they disappeared. Jessica didn't notice – one lost regular = around $1,000 in revenue per year, simply gone.
5–25×
more a new customer costs than an existing one
— Harvard Business Review
+95%
more profit from 5% more loyal customers
— Bain & Company
  • ✗No overview of which regular has forgotten her fill appointment
  • ✗Paper cards get lost at the bottom of a purse, and nail art photos end up on Instagram instead of bringing clients back
  • ✗No way to automatically win back inactive clients after 4 weeks
  • ✗No easy way to run seasonal promotions – wedding and holiday season go to waste
The solution

Stempely gives your Nail Salon a digital memory.

Your guests collect digital stamps via QR code or NFC. You see who comes, who returns and who needs a reminder. Automatically.

✓ QR code stamps✓ Automatic win-backs✓ Real-time analytics
How it works

3 steps to more loyal customers

1

After the nails – a quick scan

At the end of the appointment the client scans the QR code or taps the NFC tag at the front desk. 2 seconds – while her nails are still drying. No password, no sign-up.

2

Manicure, gel, fills – all counted

Every service earns a stamp, fully automatically. No effort for your team, no paper, nothing to forget. The client sees her progress at every appointment.

3

10th appointment: redeem a free manicure right away

At 10 stamps the client redeems a free manicure, a nail art upgrade or a reward of your choice – no coupon, no questions. Watching the count go up motivates her to book the next appointment.

Stempely Playbook

How to get more out of Stempely

4 situations every Nail Salon owner knows – and what Stempely recommends.

📍 Situation

12 regular clients haven't been in for over 4 weeks

The typical fill cycle is 3–4 weeks. Stempely automatically spots which clients are overdue – no need to check the calendar yourself.

💡 Recommendation

Send a fill reminder with double stamps

“Time for a fill? Double stamps on gel and fills this week.” 1 click, goes automatically to all 12 regulars.

↗Typically 4–6 book an appointment within 3 days
Features

Everything your Nail Salon needs

From the digital punch card to automated marketing campaigns: Stempely covers it all.

📊

Customer data & analytics

Who comes when? Your data, stored in line with GDPR and US privacy laws like the CCPA. Understand your guests: visit frequency, favorite days, regular customer status at a glance.

🎯

Send offers & reminders

Birthday, milestone, special campaigns with one click. Automatically congratulate on birthdays or reward the 50th visit, simply.

📱

Digital punch card

QR code based. Simply scan and collect stamps, as straightforward as paper cards but with real data and full control.

🔔

Push notifications

Automatic win-back campaigns to inactive guests. Anyone who hasn't been in for more than 14 days gets a friendly reminder, fully automatic.

🏢

Multi-location support

Manage multiple branches in a single dashboard. Guests can collect stamps across locations.

📡

NFC stamps

Contactless stamps: just hold the phone to the NFC tag – included in the free plan.

Your Dashboard

Everything at a glance

Understand your Nail Salon better – with clear data.

1.281
Active customers
↑ +12%
6.316
Stamps given
↑ +8%
89%
Repeat customer rate
↑ +3%
Ø 4,9
Visits per month
↑ +0,4
dashboard.stempely.de/nagelstudio
Visits per week
Mo
Di
Mi
Do
Fr
Sa
So
New customers this weekStampsStatus
Laura K.3New
Max T.5Active
Julia M.2New
Stefan B.7Regular
Nina W.1New
Testimonials

What Nail Salons und Nail Bars owners say

★★★★★

“With Stempely I can see for the first time which regulars come in on schedule for fills and who has forgotten. The win-back message brought us three bookings this week.”

J
Jessica K.
Polished Nail Studio, Melbourne
★★★★★

“Wedding season was our best quarter yet. We promoted bridal packages via push and the book was full within two days. Before, it was just luck.”

S
Sandra B.
Gloss Beauty Bar
★★★★★

“On day one, five clients scanned the QR code at the front desk. Since then, regulars come in noticeably more often for fills. Client loyalty doesn't get easier than this.”

M
Melissa T.
Luxe Nails & Spa
Why it pays off

Do the math yourself.

A loyal customer brings in more than you think. And Stempely costs next to nothing.

Your estimate
☕ Avg. visits per month1×
💵 Avg. spend per visit$45
📆 Monthly$45
📅 Yearly$540
=
$540
per loyal customer per year
vs. Stempely Premium: $159/year = 3.4× ROI
Win JUST 1 loyal customer with Stempely – the tool pays for itself for almost 3 years.
Simple pricing

Choose Your Plan

All features free for up to 25 customers. Then Premium.

Stempely

FreeFrom your 26th customer: Premium for $14.99/month
  • Up to 25 customers
  • Digital loyalty card
  • QR code scanner
  • Contactless stamps (NFC)
  • Send offers & reminders
  • Statistics
  • QR code with logo
  • Customer list
  • More visibility with web
  • Priority support
Start free

Franchise

On request

  • Everything in Premium
  • Multiple locations
  • Custom terms
  • Dedicated account manager
Send request

All prices incl. VAT.

No credit card needed
Cancel anytime
14-day money back
FAQ

Frequently asked questions

Does the loyalty card work for gel, shellac and acrylic nails too?+
Yes – you decide which services earn a stamp. Classic manicure, gel, shellac or acrylic: every visit counts if you set it up that way. You can combine services on one card or create separate cards.
Do different treatments count toward the same punch card?+
That's up to you. Create one card for all nail services – manicures, pedicures, fills and full sets all count together. Or separate them: e.g. one card for manicures and one for pedicures. Completely flexible.
Can I remind clients about their fill appointment?+
Yes. With push messages (included in the free plan) you reach clients directly on their phone. You can target everyone who hasn't been in for 4 weeks – exactly the typical fill cycle. No newsletter, no texting each client one by one.
Are there special promotions for the wedding season?+
Absolutely. Just create a time-limited promotion via push notification: e.g. “Book a bridal package, get double stamps” or “Wedding season: every 3rd manicure comes with a free nail art upgrade.” You control the timing, recipients and reward.
How does stamping work when the nails have just been freshly painted?+
That's exactly what the NFC card at the front desk is for: your client just taps it, without fiddling with her phone and fresh polish. At her very first appointment she scans the QR code while her top coat cures under the lamp – the phone camera puts the loyalty card into Apple Wallet or Google Wallet, no login needed. Or she uses the free Stempely app, which adds push notifications. From then on, a tap is enough – you hand over the receipt and that's it.
What does Stempely cost for my nail salon?+
You start for free: no credit card, no contract. Every feature is included free for up to 25 customers: fill reminders and wedding-season pushes, win-back automation and contactless NFC stamps at the front desk. From the 26th customer, Premium costs $14.99/month – with unlimited customers and multiple locations. At a typical service price of $35–$80, it pays for itself with a single client won back per quarter.
Is Stempely privacy-compliant if I already use a booking tool?+
Yes, and that's the key advantage: unlike a typical salon CRM that stores phone numbers, emails and service history, Stempely runs completely anonymously via a device ID. You don't manage data in two places or export anything. Your dashboard just shows “Client #47, 5 weeks overdue” – enough for the fill reminder, with no overlap with Booksy, Vagaro or Fresha. Stempely is built for GDPR and US privacy laws like CCPA, with data hosted in the EU.
What if a client leaves her phone in her bag during the treatment?+
That's perfectly normal – her hands are busy, after all. The stamp happens after the appointment, at the front desk when paying. Nearly every nail salon client has her phone on her, usually full of nail inspo photos. Anyone who left her phone at home gets the stamp added by you from the dashboard, with no waiting for the client.
Also available for
Digital loyalty cardBakeriesTattoo shopsKebab shopsHair salonsIce cream shopsNail salonsGymsLoyalty programHow it works