Baker using the Stempely app at the bread counter, digital punch card for bakeries
🥐 For bakeries & patisseries

Digital loyalty card for Bakeries

Mike buys his tenth loaf of sourdough from you – seconds later his phone lights up: “Your next pastry is on the house.” He comes back tomorrow. No paper card, no hassle.

Kostenlosen Termin buchenSchreiben Sie uns

What is a bakery punch card?

A digital punch card replaces the paper one: regulars collect stamps via QR code or NFC at the register, and you see who comes in every morning and who has stopped showing up for days. No soggy cards in the morning rain, no privacy headaches for the bakery – everything runs automatically in the background.

☕Luke's 10th morning pastry. Today.

Luke grabs his usual croissant and coffee at the counter. The QR code sits next to the register. He gives it a quick scan with his phone. No paper card, no rummaging in his jacket pocket.
“Congratulations! Your next pastry is on the house.”

✓ Guest satisfied✓ Stamp saved
🔒 GDPR & CCPA-ready⚡ Quick to set up✨ Start for free
The problem

Why don't guests come back?

Empty bakery counter early in the morning — a symbol of regulars who stop coming
Tom runs a Bakery in Portland. Mr. Walker came in 6× a week for a bagel, a coffee and a loaf of sourdough to take home. Then they disappeared. Tom didn't notice – one lost regular = around $1,000 in revenue per year, simply gone.
5–25×
more a new customer costs than an existing one
— Harvard Business Review
+95%
more profit from 5% more loyal customers
— Bain & Company
  • ✗You recognize regulars by their face, but you can't reach them when they suddenly stop coming
  • ✗You only notice the loss after weeks – with daily customers it's long too late by then
  • ✗Paper punch cards disappear into jacket pockets, get wet, get lost
  • ✗New seasonal bake or a weekly special? Your regulars never hear about it
The solution

Stempely gives your Bakery a digital memory.

Your guests collect digital stamps via QR code or NFC. You see who comes, who returns and who needs a reminder. Automatically.

✓ QR code stamps✓ Automatic win-backs✓ Real-time analytics
How it works

3 steps to more loyal customers

1

Order in the morning, stamp right away

At the bakery everything moves fast: scan the QR code next to the register or hold your phone to the NFC card on the counter – 2 seconds, even when the line is long. No account, no typing.

2

Stamp done before the bag is packed

Not in the evening, not after an hour – instantly. The stamp appears on the customer's phone, right there at the counter. No delay, even during the busy morning rush.

3

Free pastry or cake – you decide

At 10 stamps the reward is waiting to be redeemed: a pastry, a slice of cake, or whatever you want to treat your regulars to. No voucher, no slip of paper – redeem it directly on the next morning visit.

Stempely Playbook

How to get more out of Stempely

4 situations every Bakery owner knows – and what Stempely recommends.

📍 Situation

Morning rush at 6:45 a.m., the line is long

Scanning a QR code is fast, but with NFC it's even faster and doesn't hold up the line. No typing, no searching on the phone.

💡 Recommendation

Place an NFC tag next to the register

The customer briefly holds their phone to the card, and the stamp goes through automatically. NFC is included in the free plan.

↗2 seconds per stamp, smooth for everyone
Features

Everything your Bakery needs

From the digital punch card to automated marketing campaigns: Stempely covers it all.

📊

Customer data & analytics

Who comes when? Your data, stored in line with GDPR and US privacy laws like the CCPA. Understand your guests: visit frequency, favorite days, regular customer status at a glance.

🎯

Send offers & reminders

Birthday, milestone, special campaigns with one click. Automatically congratulate on birthdays or reward the 50th visit, simply.

📱

Digital punch card

QR code based. Simply scan and collect stamps, as straightforward as paper cards but with real data and full control.

🔔

Push notifications

Automatic win-back campaigns to inactive guests. Anyone who hasn't been in for more than 14 days gets a friendly reminder, fully automatic.

🏢

Multi-location support

Manage multiple branches in a single dashboard. Guests can collect stamps across locations.

📡

NFC stamps

Contactless stamps: just hold the phone to the NFC tag – included in the free plan.

Your Dashboard

Everything at a glance

Understand your Bakery better – with clear data.

1.281
Active customers
↑ +12%
6.316
Stamps given
↑ +8%
89%
Repeat customer rate
↑ +3%
Ø 4,9
Visits per month
↑ +0,4
dashboard.stempely.de/baeckerei
Visits per week
Mo
Di
Mi
Do
Fr
Sa
So
New customers this weekStampsStatus
Laura K.3New
Max T.5Active
Julia M.2New
Stefan B.7Regular
Nina W.1New
Testimonials

What Bakeries und Patisseries owners say

★★★★★

“Since we started using Stempely, our regulars come in even more often. The win-back message worked instantly after a quiet week – several customers came back the next day.”

H
Hannah B.
Market Square Bakery
★★★★★

“Set up in 10 minutes, and since then everything runs on its own. The best part: I can finally see who really comes in every morning and who suddenly stops showing up.”

D
Daniel F.
Rise & Crumb Bakehouse
★★★★★

“On the first day, six regulars scanned the QR code. One older customer even brought her friend along. It really can be that simple.”

K
Katie L.
Corner Loaf Bakery
Why it pays off

Do the math yourself.

A loyal customer brings in more than you think. And Stempely costs next to nothing.

Your estimate
☕ Avg. visits per week4×
💵 Avg. spend per visit$5
📅 Weekly$20
📆 Monthly$80
=
$960
per loyal customer per year
vs. Stempely Premium: $159/year = 6.0× ROI
Win JUST 1 loyal customer with Stempely – the tool pays for itself for almost 6 years.
Simple pricing

Choose Your Plan

All features free for up to 25 customers. Then Premium.

Stempely

FreeFrom your 26th customer: Premium for $14.99/month
  • Up to 25 customers
  • Digital loyalty card
  • QR code scanner
  • Contactless stamps (NFC)
  • Send offers & reminders
  • Statistics
  • QR code with logo
  • Customer list
  • More visibility with web
  • Priority support
Start free

Franchise

On request

  • Everything in Premium
  • Multiple locations
  • Custom terms
  • Dedicated account manager
Send request

All prices incl. VAT.

No credit card needed
Cancel anytime
14-day money back
FAQ

Frequently asked questions

Is a punch card worth it for small tickets like $3–5 per purchase?+
Absolutely. Especially with daily visits, customer value adds up enormously: a regular who spends $4 every morning brings you over $1,200 a year. The punch card keeps them coming to you – not at the new bakery around the corner. And push notifications bring back customers who drift away.
How does stamping work during the morning rush when the line is long?+
A QR scan takes 3 seconds. The QR code sits next to the register or is stuck to the counter. The customer pulls out their phone, scans, done. No typing, no login, no waiting. You don't have to do anything – the stamp runs automatically. It doesn't hold anyone up.
Can I offer different punch cards – e.g. for pastries and coffee?+
Yes. You can configure several punch cards in parallel – one for pastries, one for coffee, one for cakes. Your customers have all their cards on their phone – in Apple Wallet, Google Wallet or in the Stempely app. You can see in the dashboard which card performs best.
Can I promote seasonal products like pumpkin bread or holiday cookies?+
That's one of the strongest advantages. Even on the free plan you send push notifications straight to your regulars' phones: “Holiday cookies fresh from today” or “Hot cross buns until Saturday only”. Only your active customers receive it – no expensive flyers, no Instagram algorithm.
Does the punch card also work for weekend pre-orders?+
Yes. You can award a stamp at every pick-up – whether walk-in or weekend pre-order. A Friday push works well too: “Pre-order your weekend bagels now.” This increases your pre-order rate and makes planning more reliable.
What does Stempely cost for a bakery?+
Everything is free for up to 25 customers – QR code and NFC, digital punch card, customer list, push notifications, inactivity alerts and statistics. From the 26th customer, Premium costs $14.99/month. No contract, cancel monthly.
What if older customers don't have a smartphone?+
In practice, the vast majority of bakery customers carry a smartphone – including the 50+ crowd. Nobody needs an app for it: while waiting in line for their weekend bagels, they scan the QR code with their phone camera and save the loyalty card to Apple Wallet or Google Wallet. Anyone who wants push notifications uses the free Stempely app. For customers who strictly want to stay offline, you award the stamp with two clicks from your bakery dashboard – this also works when Mrs. Patel left her phone at home.
Is Stempely privacy-compliant — especially since many of my customers are older regulars?+
Yes, and that's exactly an advantage when chatting across the counter: you don't need to take a single name, address or phone number. Stempely assigns an anonymous customer ID — Mrs. Patel simply stays “the lady with the Saturday sourdough”. No index cards, no consent forms. Data is hosted in the EU under GDPR, and the anonymous setup fits US privacy laws like CCPA too. Your bakery meets the requirements automatically, even when things get hectic at the register.
Also available for
Digital loyalty cardBakeriesTattoo shopsKebab shopsHair salonsIce cream shopsNail salonsGymsLoyalty programHow it works